“Why do we feel like we need to keep revisiting the archetype over and over and over again? Digital cameras for example, in which their format, proportion, the fact that they’re horizontal rectangles, are modeled off the original silver film camera. So, in turn it’s the film that defines the shape of the camera.

All of a sudden our digital cameras have no film. So why on earth do we have the same shape we have?”

“Figure out the absolute least you need to do to implement the idea, do just that, and then polish the hell out of the experience.”